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Trade Shows: Planning and Execution to Meet Sales, Marketing and PR Goals Trade shows and conferences may be the best way to market your product. Do you know for sure? Take full advantage of your trade show budget: - Book meetings and interviews with attending media - Create "buzz" to drive attendees and media to your booth - Provide expertise: speakers/panel participants for the show - Does the show include awards? (Best booth, best new product etc) - Make sure you're a winner! If you’ve been going to trade shows as an exhibitor for years, have you measured results to know the expense is worth it to your bottom line? And, with new trade shows popping up every year, are you sure you’re exhibiting at the right ones, right now? Is your booth staff trained on trade show selling? Is your display what it should be? Your collateral? Trade Show marketing is a beast all its own. We’ll help you tame it. 303-594-1750, leeann.fleming@yahoo.com |
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