Start Up Company Marketing/Sales Expertise: Getting to Awareness

You’ve got the coolest idea and you just know there’s a market for your product or service. But you’re not sure where to start.

You, my friend, need some marketing research done.

Lee Ann and her team can put together the necessary information you need to realistically assess your business plan:

Who are your competitors? How entrenched are they? What do they charge? - Assume you have competitors, because if your idea is really cool, somebody else has thought of it too. That's OK. In fact that's good, because it places you in an industry.

What is the differentiator of your product or service? Is your pricing structure thought out?

What is the sales cycle of your product? Many a start up has failed because ownership didn’t understand the sales cycle or wouldn’t adjust to it.

Of course, the same issues come up for established companies. How long has it been since your sales staff was surveyed? What are they encountering in the field? Are they as successful as they should be?

Is your collateral material supporting your sales staff?

Make sure there is a media relations plan in place to give your sales team ammunition from magazine and newspaper articles about you!

With solid research and planning guiding your way, your company can move forward with confidence.

303-594-1750, leeann.fleming@yahoo.com