Project Management Experience: Strategic Planning to Tactical Reality

A Strategic Plan, with a month-by-month (or perhaps week-by-week) Roadmap, is crucial for any strong communication effort.

When launching a product or service, there are so many pieces it can be overwhelming, and everything has to tie in. Here are just some of the elements:

- Collateral: coordinated, complete, on-time delivery of brochures, advertising, direct mail, presentations & hand-outs, leave-behind materials

- Media Relations: SEO press release timed for wire distribution; pitches prepared; media kit elements  on the web site & ready for download; contributed articles already thought out; specific outlets primed with embargoed/exclusive materials; media list scrubbed for accuracy; "buzz" already begun

- Web Site: any demos work perfectly for reporters/analysts and also target audience driven to site by media relations success; copy is clear and edited; media kit elements are available for download; Analytics are in place for measurement and potential adjustments

- Sales Training: Sales staff has already worked through all objections/responses; trade show sales vs. phone sales vs. appointment etc. supplied with presentations, scripts, collateral etc.

Your Strategic Plan and Roadmap will tie all the pieces together so nothing is forgotten or dropped. And then, you’ll need the tactical ability to do the work.

Lee Ann does both.

Spark PR Marketing can project manage your program to ensure success.

303-594-1750, leeann.fleming@yahoo.com