B2B or B2C: The Right Plan for the Right Relationships in a Tough Economy

If you’re selling to companies, you don’t need an article in the local paper. The right Trade Publication, blog or e-Zine is your ticket.

On the other hand, a community-relations effort without local media coverage cannot succeed.

And general top-tier media (Top 50 markets, magazines such as BusinessWeek, etc), have specific needs and opportunities for both.

Every company’s strategic plan is as unique as its product, goals and staff. Don’t accept a general “idea” of how you’re going to reach your target market and audience. Set out your goals, understand your strengths and weaknesses, and move forward with confidence.

In a tough economy, knowing the questions to ask up front is crucial. That way, when the product is launched, the service is offered, the team is informed . . . you're ready.

Lee Ann Fleming has worked with both Business-to-Business and Business-to-Consumer companies, knows the difference and knows how to reach success.

Let Spark PR Marketing help you clarify your plan.

303-594-1750, leeann.fleming@yahoo.com