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Competitive Analysis and Product Research: We're In a Recession - Know Your Market Who are your competitors right now? It's good to have competitors. They place you in an industry, make you newsworthy, supply you with valuable information (even if they don't mean to). We can help you find the way to best them. Who are your customers? Are you sure your product or service is meeting their needs? Or is it “good enough until something better suited comes along?” Do you need to do some tweaking? We’ll find out. Are you launching something new? Do you know who your most likely customers will be? Are your potential clients at the right point in their buying cycle to be interested right now? What and when is the best way to reach them? We’ll do the research. What media needs to be aware of you? If you have a technical product, is it ready for review? If so, do you know the analysts/bloggers who need to be notified? If you have a consumer product or service, do you know which media are necessary to reach your target market? Perhaps your product or service is terrific but you need some help getting the word out. Maybe . . . you just need a Spark. |
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